Royal Mail is accelerating its transformation into a more agile, digitally enabled and data-driven business. As we continue to enhance our digital products and customer journeys, we're looking for an Analytics Specialist to provide the insight, measurement and optimisation expertise that helps teams make smarter decisions and deliver better customer outcomes.
This is a hands-on specialist role for someone who enjoys working closely with product, design, engineering and marketing teams to turn data into meaningful actions. You'll play a key role in ensuring high-quality digital measurement, uncovering customer insights and supporting optimisation initiatives across multiple commercial product journeys.
We're particularly interested in individuals who are excited by the opportunities that AI-enabled analytics tools can bring, helping accelerate analysis, improve productivity and generate deeper insights at scale.
What You'll Be Doing
As an Analytics Specialist, you'll:
- Support the ongoing improvement of digital measurement across web and app experiences, ensuring tracking, tagging and data collection are accurate, reliable and scalable.
- Partner with tagging and engineering teams to maintain and enhance data layers and tag management solutions.
- Analyse customer journeys, funnels and conversion performance to identify friction points and opportunities for optimisation.
- Support Conversion Rate Optimisation (CRO) initiatives through insight generation, hypothesis development and experiment analysis.
- Translate complex data into clear, actionable recommendations that support product, design, growth and marketing decisions.
- Build and maintain dashboards and performance reporting that help teams monitor key customer and business metrics.
- Support experimentation and discovery activities, including A/B testing, feature analysis and behavioural insights.
- Leverage AI-powered analytics tools to improve reporting, audience segmentation, pattern recognition and insight generation.
- Collaborate closely with product managers, designers, engineers and delivery teams to embed analytics into everyday decision-making.
- Work with analytics platforms and technology partners to maximise the value of tools such as Google Analytics, Adobe Analytics and BI reporting solutions.
What We're Looking For
You'll bring:
- Proven hands-on experience in a digital analytics role.
- Strong knowledge of analytics and tagging platforms, including tools such as Google Analytics (GA4), Adobe Analytics, Google Tag Manager and BI solutions.
- Experience analysing customer journeys, conversion funnels and digital performance metrics.
- Excellent ability to communicate insights and recommendations to technical and non-technical stakeholders.
- Advanced SQL skills and experience working with large, event-based datasets.
- Experience using Python (or similar technologies) for data analysis, transformation or automation.
- An interest in AI-enabled analytics and practical experience using modern analytical or productivity tools.
- Experience working within cross-functional product teams in agile environments.
- Strong attention to detail and a continuous improvement mindset.
- A proactive, collaborative approach with a passion for using data to solve business and customer problems.
Next Steps
The next stage of the selection process will be a face to face/virtual interview consisting of competency based and role specific questions
We understand that candidates may not meet all the criteria for the role. If your experience is different, but you have relevant skills we’d love to hear from you.
Royal Mail Group is committed to inclusion and representing the diverse communities we serve. We welcome applications from all individuals. As a proud Gold signatory to the Armed Forces Covenant, we especially encourage applications from the Armed Forces community, including cadet instructors and spouses/partners.
We are committed to ensuring an inclusive recruitment process. If you require any adjustments to support you during the hiring process, please discuss these with your recruiter when contacted.
We are Forces family friendly and a Gold signatory to the Armed Forces Covenant. We welcome applications from ex-Armed Forces personnel, reservists, veterans, cadet instructors and military spouses/partners.
